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ABOUT JULIANA
START-UP FITNESS INDUSTRY EXPERT | STRATEGIC ADVISOR | ENTREPRENEUR |EDUCATOR | SPEAKER
Juliana Scheidhauer is a strategic expert, an award-winning entrepreneur, and a sought-after advisor and speaker.
Juliana Scheidhauer, founder and & CEO of Reimagine Resources, was raised in St. Louis, Missouri. She earned a Bachelor of Science in Business with a focus in finance from Thomas Edison State University and an Executive Master’s in International Business from Saint Louis University (ranked #8 in the nation and #1 in the region). She was recently named 10 under 25 for Innovators in the St. Louis Business Journal and is actively engaged in the St. Louis ecosystem.
Previously, she worked in administration for about 5 years at a local nonprofit. In March 2020, Juliana Scheidhauer, founder and CEO, felt inspired to help friends and family find safe ways to workout and maintain their health. With just $500 and one treadmill, Juliana began selling used fitness equipment during the pandemic. Once her apartment was brimming with treadmills, stationary bikes, and weights, she upgraded to her parent's garage. Despite the slowing economy, the demand for workout equipment boomed. She happily expanded into her grandmother's garage.
Fast forward to 2021, and Reimagine Resources was born. In 2022, she finally found a place in Fenton, Missouri to call her own: a facility with office space, a showroom area, and a shop area. In 2023, she shifted her focus beyond pre-owned exercise equipment to specializing in new fitness commercial gym equipment. In addition to this change, she provides end-to-end fitness resource service solutions for commercial spaces. She looks forward to what lies ahead!
Reimagine Resources is a minority, woman-owned business motivated to make the world a healthier place, starting with your fitness journey. They help people to find fitness equipment end-to-end fitness resources and service solutions for their commercial gyms and high-end home gyms.
On a personal level, Juliana loves spending time with friends and family, enjoys volunteering as a self-defense instructor for a local nonprofit and even holds a black belt in combat martial arts. When she’s not at work, you can find her riding her motorcycle around STL, learning new skills, exploring new things, or working out.
Global
Global business mindset.
Finance
Knowledgeable in the finance industry and the importance of analysis and strategy.
Corporate Social Responsilbity
Seeking opportunities to improve the world around us.
Innovation
Proactively innovating strategies that drive success.
My life mission is to make the world a better place by being a good steward of all that is entrusted to me.
I help people and businesses achieve success through my unique personal experience and professional background in finance, non-profit, international business, and entrepreneurship.
Juliana Scheidhauer
SKILL SUMMARY
Entrepreneurship & Innovation
Project Management
Contracts & Negotiations
International Business
Databases, Reporting, & Analysis
Strategy
Creative Problem Solving
Research
Communication & Public Speaking
Executive Master's of International Business
St. Louis University, Richard A. Chaifetz School of Business (St. Louis, MO)
Bachelor of Science Business Administration in Finance
Thomas Edison State University (Trenton, NJ)
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Reimagine Resources
Founder & CEO
2020 Mar to Present
Leading a purpose-driven business of people and results in a dynamic industry and an ever-changing world. Began operations in 2020 during the pandemic, 2021 created Reimagine Resources, LLC., 2022 opened a 5,000 sq/ft facility with office spaces, a showroom area, and a shop area, 2023 expanded to offering new equipment and services for commercial and high end residential spaces. Strategy, implementation, optimization, risk mitigation, operations, and management are all key roles for producing quality services and making happy loyal customers.
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10 Top Fitness Startups and Companies in MO by F6S in 2022 and 2023.
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Innov 10 Under 25 by St Louis Business Journal 2022
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Committed to community impact: +4,200 lbs. of fitness equipment recycled, 20+ pieces of fitness equipment donated.
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Growth-driven management from a 1-person operation to a team of 6 with partners, contractors, and a national network of suppliers and resources.
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Service providers with international brands such as Freemotion, Fitness Superstores, Hoist, Precor, and True.
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Distributors for Freemotion, Power Systems, and TAG Fitness.
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Developing an international expansion and exporting plan.
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A full-service commercial fitness equipment provider in the St. Louis, MO area.
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Demonstrated success in creating the business with a small initial investment.
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Proven to negotiate, source, and market locally and online resulting in growth.
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Optimized operations creating systems and processes for quality control, efficiency, and effectiveness.
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Strong performance of a strategic, sustainable, and data-driven business for long-term and short-term success in an uncertain economic environment.
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Graduated from accelerators from the following organizations Social Enterprise Greenhouse (Providence, RI), Greater St. Louis, Urban League STL Women's Business Center, Center for Emerging Technologies, St. Louis University, and the Goldman Sachs 10,000 Small Business Growth Program.
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West County Charitable Endowment (Faith Ascent Ministries)
Administrative Consultant (Contractor)
2019 Nov. to Dec. 2021
Assisted with administrative projects including but not limited to yearend donation reports, CRM system updates, vendor communication, donor relations and accounts, and onboarding training.
Administrative Director
2019 Jan to 2019 May // 2017 Sept to 2018 Feb
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Led operational and administrative endeavors for the Executive Director, regional coordinators, student leaders, and volunteers.
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Planned, coordinated, and managed week-long summer camps with 150+ students, speakers, volunteers, and visitors.
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Planned, coordinated, and managed the largest fundraising event of the year with revenue exceeding $71,000.
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Donation management (income exceeding $250,000 a year), volunteer management, project management, CRM database and data management, accounts manager, basic budgeting, basic bookkeeping, event planning, pivot tables, communications, research, year-end tax receipts, event metrics.
Administrative Cordinator
2016 M. to 2017 Aug
Assisted in all administrative tasks including vendor relations, donor relations, account management, event planning, event management, program management, office management, basic bookkeeping, and data management.
Administrative
2016 Oct to 2016 Mar
Assisted the Administrative Director in some administrative projects for big organizational events, yearend donation letters, general operations, and data entry.
Asian American Chamber of Commerce St. Louis Rising Star Award
St. Louis Business Journal
Inno 10 under 25
MO Women & Minority Onwed Business Certification
Urban League STL Women's Business Center Alumni
Best Choice Above & Beyond Award
Combat Martial Arts Black Belt
eCornell Women's Entrepreneurs Certification
Cortex's Squart One SQ1 Boot Camp Alumni
Spectrum Pay It Forward Grant Recipient
Goldman Sachs 10,000 Small Businesses Program Alumni
Social Enterprise Greenhouse Social Impact Accelerator Alumni
SLU Start I-Corps Program Alumni
10 Top Fitness Start Ups and Companies in Missouri
Fitness Equipment Service Provider Certification
Greater St. Louis, Inc. Diversity Business Accelerator Alumni
CERT Certified
Volunteer Activities:
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Associate Board Member, St. Louis Sports Commission, 2024 to Present
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Entrepreneurship Advisory Board Member, Cortex Innovation Community, 2023 to Present
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Mentor, International Mentoring Program (St. Louis Mosaic Project), 2022 to Present
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EMIB Alumni Committee Member, Saint Louis University, 2022 to Present
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Self-Defense Instructor, Best Choice, 2018 to Present
Self Defense Instructor
International Mentoring Program
More Than The Work . . .
Hobbies and Activities:
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Faith, Family, And Friends
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Exploring New Places and New People
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Learning New Things (Reading, Researching, and Attending workshops, seminars, classes, etc.)
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Martial Arts (Combat Martial Arts, Krav Maga, and Brazilian Jiu-Jitsu)
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Motorcycle Riding
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Outdoor Activities (Hiking, Kayaking, Rucking, etc.)
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My dog
Let’s Work Together
Get in touch so we can start working together.
