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ABOUT JULIANA
STRATEGIST | SPEAKER |BUILDER | CEO | CHANGE AGENT| ENTREPRENEUR | VISIONARY
Juliana Scheidhauer is a strategic expert, an award-winning entrepreneur, and a sought-after advisor and speaker.
Juliana Scheidhauer, founder and & CEO of Reimagine Resources, was raised in St. Louis, Missouri. She earned a Bachelor of Science in Business with a focus in finance from Thomas Edison State University and an Executive Master’s in International Business from Saint Louis University (ranked #8 in the nation and #1 in the region). She was recently named 10 under 25 for Innovators in the St. Louis Business Journal and is actively engaged in the St. Louis ecosystem.
Previously, she worked in administration for about 5 years at a local nonprofit. In March 2020, Juliana Scheidhauer, founder and CEO, felt inspired to help friends and family find safe ways to workout and maintain their health. With just $500 and one treadmill, Juliana began selling used fitness equipment during the pandemic. Once her apartment was brimming with treadmills, stationary bikes, and weights, she upgraded to her parent's garage. Despite the slowing economy, the demand for workout equipment boomed. She happily expanded into her grandmother's garage.
Fast forward to 2021, and Reimagine Resources was born. In 2022, she finally found a place in Fenton, Missouri to call her own: a facility with office space, a showroom area, and a shop area. In 2023, she shifted her focus beyond pre-owned exercise equipment to specializing in new fitness commercial gym equipment. In addition to this change, she provides end-to-end fitness resource service solutions for commercial spaces. She looks forward to what lies ahead!
Reimagine Resources is a minority, woman-owned business motivated to make the world a healthier place, starting with your fitness journey. They help people to find fitness equipment end-to-end fitness resources and service solutions for their commercial gyms and high-end home gyms.
On a personal level, Juliana loves spending time with friends and family, enjoys volunteering as a self-defense instructor for a local nonprofit and even holds a black belt in combat martial arts. When she’s not at work, you can find her riding her motorcycle around STL, learning new skills, exploring new things, or working out.
Global
Global business mindset.
Finance
Knowledgeable in the finance industry and the importance of analysis and strategy.
Corporate Social Responsilbity
Seeking opportunities to improve the world around us.
Innovation
Proactively innovating strategies that drive success.
My life mission is to make the world a better place by being a good steward of all that is entrusted to me.
I help people and businesses achieve success through my unique personal experience and professional background in finance, non-profit, international business, and entrepreneurship.
Juliana Scheidhauer
SKILL SUMMARY
Entrepreneurship & Innovation
Project Management
Contracts & Negotiations
International Business
Databases, Reporting, & Analysis
Strategy
Creative Problem Solving
Research
Communication & Public Speaking
Reimagine Resources
Founder & CEO
2020 to Present
Leading a values-driven company focused on people, performance, and results in the dynamic fitness industry. Reimagine Resources provides end-to-end commercial fitness solutions, including equipment design, procurement, installation, service, and maintenance for clients across the U.S. and internationally.
Key Achievements & Highlights:
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Growth & Development: Founded during the 2020 pandemic; formally established as Reimagine Resources, LLC in 2021. Expanded operations and service capacity while growing national and international partnerships.
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Expansion & Diversification: Introduced new equipment lines and expanded offerings for commercial and high-end residential clients.
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Strategic Leadership: Oversee strategy, implementation, optimization, risk mitigation, operations, and management to ensure quality, consistency, and customer satisfaction.
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Recognition & Awards:
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Named among Top 10 Fitness Startups and Companies in Missouri by F6S (2022 & 2023).
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Honored as an Innovators Under 25 recipient by the St. Louis Business Journal (2022).
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Community Impact: Recycled over 5 tons of fitness equipment and donated 25+ pieces to nonprofits and community programs.
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Strategic Partnerships: Service provider for international brands such as Freemotion, Fitness Superstore, Hoist, Precor, and True; authorized distributor for Freemotion, Power Systems, and TAG Fitness.
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Operational Excellence: Built scalable systems for quality control, efficiency, and service consistency across all divisions.
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Financial & Strategic Sustainability: Created a data-driven business model proven to perform in uncertain economic environments through disciplined operations and strategic risk management.
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International Growth: Developing an international expansion and export plan to bring Reimagine Resources’ services to global markets.
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Accelerator Programs: Graduate of multiple regional and national accelerator programs including Goldman Sachs 10,000 Small Businesses, St. Louis University, Center for Emerging Technologies, Social Enterprise Greenhouse (RI), and Urban League STL Women’s Business Center.
Executive Master's of International Business
St. Louis University, Richard A. Chaifetz School of Business (St. Louis, MO)
Bachelor of Science Business Administration in Finance
Thomas Edison State University (Trenton, NJ)
Asian American Chamber of Commerce St. Louis Rising Star Award
St. Louis Business Journal
Inno 10 under 25
MO Women & Minority Onwed Business Certification
Urban League STL Women's Business Center Alumni
Best Choice Above & Beyond Award
Combat Martial Arts Black Belt
eCornell Women's Entrepreneurs Certification
Cortex's Squart One SQ1 Boot Camp Alumni
Spectrum Pay It Forward Grant Recipient
Goldman Sachs 10,000 Small Businesses Program Alumni
Social Enterprise Greenhouse Social Impact Accelerator Alumni
SLU Start I-Corps Program Alumni
10 Top Fitness Start Ups and Companies in Missouri
Fitness Equipment Service Provider Certification
Greater St. Louis, Inc. Diversity Business Accelerator Alumni
CERT Certified
Volunteer Activities:
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Associate Board Member, St. Louis Sports Commission, 2024 to Present
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Entrepreneurship Advisory Board Member, Cortex Innovation Community, 2023 to Present
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Mentor, International Mentoring Program (St. Louis Mosaic Project), 2022 to Present
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EMIB Alumni Committee Member, Saint Louis University, 2022 to Present
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Self-Defense Instructor, Best Choice, 2018 to Present
Self Defense Instructor
International Mentoring Program
More Than The Work . . .
Hobbies and Activities:
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Faith, Family, And Friends
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Exploring New Places and New People
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Learning New Things (Reading, Researching, and Attending workshops, seminars, classes, etc.)
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Martial Arts (Combat Martial Arts, Krav Maga, and Brazilian Jiu-Jitsu)
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Motorcycle Riding
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Outdoor Activities (Hiking, Kayaking, Rucking, etc.)
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My dog
Let’s Work Together
Get in touch so we can start working together.
