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My life mission is to make the world a better place by being a good steward of all that is entrusted to me. 


 I  help people and businesses achieve success through my unique personal experience and professional background in finance, non-profit, international business, and the startup community.

Juliana Scheidhauer


Pro Bono Service






Global business mindset.


Knowledgeable in the finance industry and the importance of analysis and strategy. 

Corporate Social Responsilbity

Seeking opportunities to improve the world around us.


Proactively innovating strategies that drive success.


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Juliana Scheidhauer, founder and & CEO of Reimagine Resources, was raised in St. Louis, Missouri. She earned a Bachelor of Science in Business with a focus in finance from Thomas Edison State University and an Executive Master’s in International Business from Saint Louis University (ranked #8 in the nation and #1 in the region). She was recently named 10 under 25 for Innovators in the St. Louis Business Journal and is actively engaged in the St. Louis ecosystem.

Previously, she worked in administration for about 5 years at a local nonprofit. She started her business, Reimagine Resources, out of her apartment amidst the 2021 pandemic. It began as a fitness equipment start-up but soon outgrew her parent’s and grandmother’s garages.

Reimagine Resources is a minority, woman-owned start-up business motivated to make the world a healthier place, starting right here in St. Louis. Our goal is to businesses with a premium service high touch white gloved experience when choosing and using fitness equipment, but we don't stop there. Reimagine Resources doesn't just sell used exercise equipment; we also provide services like delivery, maintenance, consultations, upgrades, recycling, or donation. You can find our outstanding team of five people located in Fenton, Missouri, housed in a facility of about 5,000 sq/ft.

On a personal level, Juliana loves spending time with friends and family, enjoys volunteering as a self-defense instructor for a local nonprofit and even holds a black belt in combat martial arts. When she’s not at work, you can find her riding her motorcycle around STL, learning new skills, exploring new things, or workout.

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Entrepreneurship & Innovation

Project Management

Contracts & Negotiations

International Business

Databases, Reporting, & Analysis


Creative Problem Solving


Communication & Public Speaking


Executive Master's of International Business

St. Louis University, Richard A. Chaifetz School of Business (St. Louis, MO)

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Bachelor of Science Business Administration in Finance

Thomas Edison State University (Trenton, NJ)




Reimagine Resources

Founder & CEO

2020 Mar to Present

Leading a business of people and profit results in a dynamic industry and an ever-changing world. Began operations in 2020 during the pandemic, 2021 created Reimagine Resources, LLC., 2022 opened a 5,000 sq/ft facility with office spaces, a showroom area, and a shop area, 2023 expanded to offering new equipment and services. Strategy, implementation, optimization, risk mitigation, operations, and management are all key roles for producing quality services and making happy loyal customers.

  • 10 Top Fitness Startups and Companies in MO by F6S in 2022 and 2023.

  • Innov 10 Under 25 by St Louis Business Journal 2022

  • Committed to community impact: +3,880 lbs. of fitness equipment recycled, 15+ pieces of fitness equipment donated.

  • Growth-driven management from a 1-person operation to a team of 6 with partners, contractors, and a national network of suppliers and resources.

  • Service providers with international brands such as Freemotion, Life Fitness, Fitness Superstores, Hoist, Precor, and True.

  • Distributors for Freemotion Fitness, Power Systems, Century Martial Arts and Titan Fitness.

  • Developing an international expansion and exporting plan.

  • A top full-service fitness equipment provider in the St. Louis, MO area.

  • Demonstrated success in creating the business with a small initial investment.

  • Proven to negotiate, source, and market locally and online resulting in growth.

  • Optimized operations creating systems and processes for quality control, efficiency, and effectiveness.

  • Strong performance of a strategic, sustainable, and data-driven business for long-term and short-term success in an uncertain economic environment.

  • Graduated from accelerators from the following organizations Social Enterprise Greenhouse (Providence, RI), Greater St. Louis, Urban League STL Women's Business Center, Center for Emerging Technologies, St. Louis University, and the Goldman Sachs 10,000 Small Business Program.




West County Charitable Endowment (Faith Ascent Ministries)

Administrative Consultant (Contractor)

2019 Nov. to Dec. 2021

Assisted with administrative projects including but not limited to yearend donation reports, CRM system updates, vendor communication, donor relations and accounts, and onboarding training.


Administrative Director

2019 Jan to 2019 May // 2017 Sept to 2018 Feb

  • Led operational and administrative endeavors for the Executive Director, regional coordinators, student leaders, and volunteers.

  • Planned, coordinated, and managed week-long summer camps with 150+ students, speakers, volunteers, and visitors.

  • Planned, coordinated, and managed the largest fundraising event of the year with revenue exceeding $71,000.

  • Donation management (income exceeding $250,000 a year), volunteer management, project management, CRM database and data management, accounts manager, basic budgeting, basic bookkeeping, event planning, pivot tables, communications, research, year-end tax receipts, event metrics.


Administrative Cordinator

2016 M. to 2017 Aug

Assisted in all administrative tasks including vendor relations, donor relations, account management, event planning, event management, program management, office management, basic bookkeeping, and data management.



2016 Oct to 2016 Mar

Assisted the Administrative Director in some administrative projects for big organizational events, yearend donation letters, general operations, and data entry.


Self Defense Instructor


International Mentoring Program

Saint Louis University Entrepreneurship

Hobbies and Activities: 

  • Faith, Family, And Friends

  • Exploring New Places and New People

  • Learning New Things (Reading, Researching, and Attending workshops, seminars, classes, etc.)

  • Martial Arts (Combat Martial Arts, Krav Maga, and Brazilian Jiu-Jitsu)

  • Motorcycle Riding

  • Outdoor Activities (Hiking, Kayaking, Rucking, etc.)

  • My dog

Best Choice Above & Beyond Award

Combat Martial Arts Black Belt

eCornell Women's Entrepreneurs Certification

Cortex's Squart One SQ1 Boot Camp Alumni

Spectrum Pay It Forward Grant Recipient

Goldman Sachs 10,000 Small Businesses Program Alumni

Social Enterprise Greenhouse Social Impact Accelerator Alumni

SLU Start I-Corps Program Alumni

10 Top Fitness Start Ups and Companies in Missouri

Fitness Equipment Service Provider Certification

Greater St. Louis, Inc. Diversity Business Accelerator Alumni

CERT Certified

St. Louis Business Journal

Inno 10 under 25

MO Women & Minority Onwed Business Certification

Urban League STL Women's Business Center Alumni

More Than My Work . . .

Volunteer Activities: 

  • Entrepreneurship Advisory Board Member, Cortex Innovation Community, 2023 to Present

  • Mentor, International Mentoring Program (St. Louis Mosaic Project), 2022 to Present

  • EMIB Alumni Committee Member, Saint Louis University, 2022 to Present

  • Self-Defense Instructor, Best Choice, 2018 to Present

Hobbies and Activities: 

  • Faith, Family, And Friends

  • Exploring New Places and Meeting New People

  • Learning New Things (Reading, Researching, and Attending workshops, seminars, classes, etc.)

  • Martial Arts (Combat Martial Arts, Krav Maga, and Brazilian Jiu-Jitsu)

  • Motorcycle Riding

  • Outdoor Activities (Hiking, Kayaking, Rucking, etc.)

  • My dog

Pro Bono Service







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